Buffalo City Stadium, East London
13 October 2009
THE Buffalo City Municipality has taken a decision to re-name the former ABSA Stadium to Buffalo City Stadium, East London with immediate effect.
The sponsorship agreement with ABSA Limited ended in 2008 and the municipality feels it is imperative to have a ‘clean stadium’ in the build up to the 2010 World Cup and ensure that in the current unfolding marketing and communication processes, the stadium should be identified accordingly i.e. geographical location.
“It is imperative that as a potential Team Base Camp and Training Venue for the 2010 soccer world cup, our stadium be named appropriately for marketing and lobbying purposes,” says Executive Support Services Director Vuyo Zambodla.
“The other risk is that using a corporate name that is not one of the accredited FIFA sponsors may jeopardize our lobbying for the stadium as one of our proposed 2010 Training Venues”.
Zambodla said the name Buffalo City Stadium, East London will be used in the interim until after the 2010 soccer world next August when a final decision can be taken by Council on the long term name of the stadium.
In the meanwhile the municipality is preparing to remove all ABSA advertising in and around the stadium and will also meet with the stadium operators, Border Rugby Football Union, to jointly audit all aspects of advertising alongside all other plans for renovation of the stadium.