Booming bead businesses keep EL beachfront alive

By Nangamso Mabindla
13 May 2004
LIKE the beachfront developments in the vicinity, East London's esplanade along Eastern Beach has grown into a bustling tourist attraction as traders ply an increasing array of handmade wares to passing local and foreign visitors.
One beachfront trader, 71-year-old Elci Zode Klaas, who has been trading in the same spot for 44 years, says that like the ever expanding developments in the area - the Orient pools, the upgraded aquarium, newly paved areas, restaurants and entertainment outlets, she too has built up her business. "I started small, selling hand-made baskets. But, as you can see, I've grown with the times."
"When I first started here this Wimpy was not even built," she says, noting the progress of the tourist industry in the area.
Klaas now sells hair bands, coffee mugs covered in beads, dolls and traditional wear, all made by hand. "Although I'm illiterate I use my gift to put food on the table," she says. "People don't believe all this is hand-made, but I sit here every day and work with my hands."
Though many of her customers are foreigners, she says she has also developed a good relationship with local residents who support her. "People know me and they love my work. The young ones always enjoy chatting to me, especially about the development of this area. I have seen it all," she says. "Foreigners buy my products so that they could show their fellow countrymen that they truly were in Africa."
Though she doesn't see herself retiring in the near future, Klaas has ensured her trade is passed on. "I have taught my children everything I know about beadwork - so when I'm gone my legacy will live on," she says. Klaas has one daughter and a son.
Daughter Zanele, who has a stand next to her mother's, testifies to this with pride. "I started my stand in 1995 and have been doing well. Many people buy my products for their loved ones. It brings joy to my heart when those people return and relate how much the gifts were appreciated," she says.