Buffalo City is currently in the process of creating a city brand. What ever understanding you may have of branding or of city branding, for that matter, the certainty is that the world of branding is vast, often confusing and, for many, completely unknown territory.
So, if you are asking,
- What is a brand?
- What is city branding?
- Why is Buffalo City engaged in a
branding initiative?
- Why should I care about city branding?
- How is the campaign going to develop?
then please take some time to explore this webpage. The provided explanations and links will guide you through the process and motivation for this exciting undertaking.
Creating a brand
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